Official Partners



Clothing Sponsor & Ride Captain Sponsor - LeMarq

LeMarq was established to help deliver the best possible cycling experiences, by creating truly premium cycling products. Founded by some leading figures from cycling and the wider world of sport, LeMarq is partnering with a limited number of select events that share their ethos.

LeMarq has created a bespoke range of apparel using the finest Italian materials and manufacturing. Further partnerships and products will be announced in the near future.



Sports Massage Partner - TheTriTouch

TheTriTouch is a sports therapy company specialised in cyclists and triathletes, partner of The Alpine Challenge since 2011. Clinics are based in Hampton Wick (Sigma Sport), Oxford, Kenilworth, London Seven Sisters, London EC1 and Sevenoaks. Aurelie Almeida, founder of TheTriTouch, is heading up the event team of 6 sports therapists dedicated to the Alpine Challenge. She has selected the team on grounds of sporting background, skills & experience.

"TheTriTouch team are sportsmen and women coming from a wide range of sporting backgrounds at amateur, international and Olympic level. We all have personal knowledge of training, competing, injury prevention & recovery; gained from years of dedication to our own sport. We are used to looking after cyclists on tour and can help you complete the Alpine Challenge more comfortably whilst looking after your aches and pains during the trip."

Meet the 2013 Alpine Challenge team here.

Stephen Roche Cycling Holidays & Training Camps

Training Partner - Stephen Roche Training Camps

In 1994 Stephen Roche and Claude Escalon established Fitness, Velo, Evasion, a cycling holiday and training camp business now known as Stephen Roche Cycling Holidays and Training Camps. The company based in Palmanova, Mallorca was set up to provide cyclist of all ages and levels of ability with the opportunity to take part in cycle camps and holidays that were fully guided and supported by a professional team of staff.

Having developed a successful business with a growing reputation for offering good quality training camps and cycle holidays, the business has grown year on year and 18 years later the company is still owned and operated by Stephen and his team of specialists, who still provide the same exceptional level of customers service and quality cycling holidays that has been come to be expected.


Broadcast Partner - British Eurosport

British Eurosport will be broadcasting a documentary on the Alpine Challenge 2013, created by Cyclevox, at peak times. This will take the event to the screens of thousands of cycling fans.

In the UK, British Eurosport launched in 1999, replacing Eurosport International on most platforms with some schedule variations and local commentary. British Eurosport creates programmes specifically for the UK, it has live studio presentations of numerous major sporting events and tournaments.


Vehicle Sponsor - Skoda

Skoda's heritage with bicycles dates back to the start of the company in 1895 when the founders Vaclav Laurin and Vaclav Klement joined forces and began manufacturing bicycles in their home town of Mlada Boleslav in Czech Republic. Cycling has remained an important area for them to support over the years - worldwide they are the partner of the famous Tour de France, Giro d'Italia, Tour de Suisse, Tour de Reomandie and the Road World Championship organised by the International cycling Federation (UCI).

Skoda are the official Vehicle Sponsor for The Alpine Challenge 2013 and will be supplying all the vehicles used to lead out the 3 speed groups and transport the media and crew throughout the 4 stages of the event.



Latest News

Dunkerque-Roubaix with Geraint Thomas launched

Tuesday 11th March 2014

HotChillee announced today a new 165km Dunkerque to Roubaix single day Spring Classic with Olympic Champion Team Sky’s Geraint Thomas taking place on 27 April 2014. The ride will start in Dunkerque and wind through the fields of Flaanders before joining the final 40k of the most coveted spring classics, the Paris-Roubaix.

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Cape Rouleur 2014 Stage 3 results - Dlamini wins 36ONE Yellow Jersey for Elton John Aids Foundation (EJAF)

Friday 7th March 2014

Cape Town, Western Cape, South Africa. Nicholas Dlamini riding for UBS/EJAF has won the coveted 36ONE yellow jersey at this year's Cape Rouleur. Karl Platt of Team Bulls won the Pro Category jersey. The ladies jersey went to Jo Merritt, with the climbers jersey to Josh Hodge and Bradwin Daniels the talented development rider from Cape Town Giants winning the sprinters jersey.

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The Cape Rouleur 2014

London to Paris 2014 - 26-29 June 2014