
Retail Partner & Ride Captain Sponsor - Chain Reaction Cycles
Chain Reaction Cycles, the world's largest online bike store has grown through hard work, a strong family ethos and investment in stock, systems and most importantly people. We strive to provide you with the best products at the best prices, in the fastest delivery time possible.
We love 'all things bikes' and we're dedicated to keeping the following 5 core values:
We provide worldwide shipping so whether you're just down the road from us or on the other side of the world we strive to deliver your products to the highest standard in the shortest time.
Web: www.chainreactioncycles.com

Clothing Sponsor and Ride Captain Sponsor - LeMarq
LeMarq was established to help deliver the best possible cycling experiences, by creating truly premium cycling products. Founded by some leading figures from cycling and the wider world of sport, LeMarq is partnering with a limited number of select events that share their ethos.
For the Alpine Challenge, LeMarq has created a bespoke range of apparel using the finest Italian materials and manufacturing. Further partnerships and products will be announced in the near future.
Web: www.lemarq.cc

Neutral Service Sponsor and Ride Captain Sponsor - Mavic
Mavic has been at the heart of cycling since 1889. Mavic means Manufacture d'Articles Velocipediques Idoux et Chanel. Recognised as one of cycling's most established brands Mavic is empowered by over 100 years of history. The brand with its yellow and black oval logo is respected for its involvement in the sport. By being close to racers, riders, professional teams and events with the SSC neutral service Mavic is able to continue to provide innovative, high performance reliable products to equip both the bike and cyclists form all disciplines.
Today, with over one hundred years of experience, Mavic continues to stride forward into the future with a real passion for the sport of cycling.
Web: www.mavic.com

Off-bike Footwear and Ride Captain Sponsor - On
On Inc. is a rapidly growing sports company based in Zurich, Switzerland, providing performance running shoes for training, endurance and racing. In 2010, On's running shoes won the overall winner of ISPOs' Brand New Award beating over 300 other brands. Present in 14 countries and in more than 400 specialist running retailers, the shoe has been a success in its first few year of life. On was founded by three friends and athletes: David Allemann, Olivier Bernhard (3-times world champion and 6-times Ironman winner) and Caspar Coppetti - from Athletes for Athletes and is used by world-class sports stars, Tegla Loroupe and Eva Dollinger. The Quick-Step Cycling Team have been photographed on the podium in the shoes. Bolt and Paula Radcliffe's physio, Gerard Hartmann, also supports the shoe.
Web: www.on-running.com

Eyewear Partner - adidas Eyewear
adidas eyewear are proud to be partnering The London-Paris. Leading the way in sports performance eyewear, adidas have a range of products that are super lightweight, fully adjustable and benefit from unique lens technology.
adidas Eyewear will be retailing at Sign On and will be offering a 20% discount to all participating riders. Come and see our latest model, the evil eye Halfrim PRO, it benefits from adjustable nose and arms and has a patented interchangeable lens system. The lenses in question will improve your vision in all weather conditions thanks to clever LST? technology and all adidas eyewear is prescription compatible.
Web: http://www.adidas.com/Eyewear

Training Partner and Ride Captain Sponsor - Wattbike
The Wattbike was born out of a desire to provide the sport of cycling with an indoor bike that delivers the authentic feel of cycling, is accessible to a wide range of users and provides an unrivalled level of accuracy in performance data. Today, the Wattbike remains the first and only indoor bike to be endorsed by British Cycling.
The Wattbike enables the user to train using a combination of power, heart rate and cadence and includes a unique pedal by pedal revolution technique analysis. The Wattbike is factory calibrated for life, ensuring that the user can monitor performance gains over a period of time with complete confidence.
This powerful combination of accurate, detailed feedback combined with a unique technique analysis and the feel of riding of a real bike makes the Wattbike the indoor cycle trainer of choice for cyclists from the elite level through to the sportive rider.
Web: www.wattbike.com
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Insurance Partner and Ride Captain Sponsor - Cyclosure
Cyclosure offer some of the best value, specific cover for cyclists going abroad, or for organisers requiring insurance for their event. Part of the Towergate Wilsons group, covering the military for over 60 years, Cyclosure has a wealth of experience in events.
Cyclosure's popular travel products offer medical and emergency cover for up to £10m, personal accident cover, baggage, personal effects and cash cover, as well as personal liability and legal cover all starting from £16.17 single trip in Europe.
Web: www.cyclosure.co.uk

Bike Sponsor - Vitus
Vitus bikes combine the finest frame materials, the most up-to-date performance-enhancing geometry and seek out the best components package available to build and supply the best bike for you; all at an exceptional price.
With invaluable contribution from Vitus Brand Ambassador and road racing legend Sean Kelly, we have produced a premium collection of bikes which set the standard for everything else. Utilising their dedicated in-house design and development team, the full range of road and mtb bikes are tested by Chain Reaction Cycles professional teams to the highest standards.
Designed, created and delivered exclusively by Chain Reaction Cycles, the 2012 collection of bikes are only available through CRC direct, passing on increased savings to you.
For more details, geometry charts and product videos on the new 2012 range, please visit the Vitus bikes website.
Web: www.vitusbikes.com
Ride Captain Sponsor - Garmin
Garmin is the world's leading mobile navigation technology company and a global manufacturer of in-car sat navs, portable navigation devices, handheld GPS units, and GPS products for the marine, aviation, outdoor and fitness sectors.
Garmin has a richly diverse product line and distributors in virtually every part of the world. We have built and sold millions of GPS receivers across all our market sectors. While our immediate success has resulted from developing innovative products for a variety of markets, our long-term success is based on a strong commitment to support our customers after the sale. We strive to win over new customers by offering them quality products at tremendous value, and by delivering superior after-sales service. We have demonstrated our success by converting them into Garmin loyalists who will support us for many years to come, and recommend us to others. For more information go to www.garmin.co.ukWeb: www.garmin.com
HotChillee announces the Official Teams cycling The London-Paris 2012
Wednesday 9th May 2012HotChillee announces a record number of official teams - mainly from the corporate world - cycling The London-Paris on 21st to 24th June 2012. This surge confirms the proliferation of cycling in business.
Read More ...HotChillee's Ride Captains complete the Untamed African Mountain Bike Race - The Absa Cape Epic
Sunday 29th April 2012Absa Cape Epic takes riders a challenging 781km across the unspoilt nature of the Western Cape, with approximately 16,300m of climbing over some of the most magnificent passes in South Africa.
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The L2P is on a par with events like the London and New York Marathons and was named by the Daily Telegraph as one of the world's top 25 participation events.
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